Today I’m super excited to show you Pure Ice‘s newest collection! First of all I have to say that Pure Ice is a brand that I usually pass on, I rarely go to walmart and their polish section because it gives me a bit of anxiety seeing all the swatching in the shelves done by customers and well I’ve kind of gotten accustomed to the indie and salon brand quality. I do own some Pure Ice’s and they’re a bit hit or miss, some are amazing and some are just meh but I’d been hearing a lot of good things about them lately so I wanted to give them another try. How is their new sweet and sour collection? let me give you some info first and then I’ll tell you my opinon on these.
The sweet and sour collection is made of six vibrant shades with their new “juicy matte” finish. I was super curious to see what this juicy matte finish was all about! Aren’t you? Let’s take a look at these one by one. The first three are all three coats and the last are all two coats, no top coats on any of these swatches
Honey Dew Honey Don’t
There is still some vnl with three coats on this guy but I really hate fourth coats… none the less this is my favorite of all and well worth the vnl
So, what is the juicy matte finish? To me it reminds me an awful lot of the Zoya Satins with a very significant difference, the formula on these is not as thick and way easier to work with, you don’t have to work as quick with these either. And I liked the satins so you can say I loved these. I waited about two minutes in between coats which gave enough time for the previous coat to be dry.
Now, I had these guys on solely for swatching purposes so at this moment I am not able to tell you about overall drying time or about how long they last on the nail. But I will be playing with them next week and will be able to tell you about it.
What do you think about this collection? I am very happy with it, I love seeing all their new colors lately and ppl raving about them. Congrats on stepping up your game Pure Ice!
Thank you so much for reading!!
*****The opinions expressed above are 100% honest and based on MY experience with the product*****
These will be available at your local Walmart this June. So keep an eye out!
These are stunning! They look like jellybean colors!
Dont they!! I seriously need to do some jelly bean nail art with these
I also avoid wal mart and their polish section! That’s why I’ve never picked up a pure ice polish. Lovely swatches!
Thank you!! Yes i hate it… I was hoping it was only my neighborhood
Love, love, love them all, perfect colours a great finish. Right up my street x
Yes i love them too!
I don’t have any Pure Ice colors, but this collection is very pretty! The colors work so well together.
They do! Very cute collection
FIRST thing that comes to mind when I see “squishy matte,” is JELLYBEANS! Julie G came out with a Jelly Bean finish collection of polishes this spring. I like these colors better. Pure Ice, in my opinion, is underrated and it’s nice to see them stepping up their game:). Thanks for sharing XOXOXO
Yes!! Ive been told that before but dont own the julie g’s! I agree with you, they are definitely underrated!!
Ok Scaanlior,I was buying the WSI reports in the past, but not anymore. He could be real or not… I don’t know… either way he is full of it! And no, I am not ashamed of myself. Neither should anyone here. We disagree on many things but as a whole, we are on the same page with the same goal.
That finish! Those swatches! I’ll need to look these up during my next Wal-Mart visit.
They are very pretty and look like a lot of fun!
Thank you! They are!
Pure Ice is such an under rated brand, I really loved their spring sheers and these look great too!
It really is! Thanx!
Me too! My fav!
I kind of love all of these. I may have to brave Wal-mart. Their polish section gives me the willies with everything mixed up and the shelf swatching, but these colors are lovely and I have a desperate need to know if they water marble!
Yeah i het serious anxiety when I go there but yes these are worth making a quick run
These look lovely! Pure Ice’s Girl On the Run is my go-to quick-dry topcoat for glitters.
Omg i need to check that out!! Thank you!!
These are gorgeous. I’m so excited to see a yellow! I’ll definitely be picking that up!
I really wish my Walmart got in the specialty collections. I’d buy every one of these! The colors are so vibrant!
They are! I really love them all!
The collection is a delight. Thanks for this awesome review
I like the finish on these. I really like Juicy Blue and Grape Crush.
The finish is great! And yes those two are so pretty
Oh wow such gorgeous shades. I definitely need to keep an eye out for these next time I go to Walmart. I am a true lover of creme polishes.
Yesss they are still my fav finish ever
Oh I like these! And they had me at juicy mattes lol I kinda love that description. I think the blue is my fav, great swatches!
Thank you!!! And yes hahaha that is a great way to get someone hooked
Beautiful swatches as always!
I love this collection, bet you can guess my favorite! 🙂
Hahaha yes! Thank you love!
Interesting! I don’t own any Pure Ice polishes but this juicy matte is very intriguing! And the application is just flawless even without top coat! Great job!
A little rationality lifts the quality of the debate here. Thanks for cobitrnuting!
Great swatches!! I love the finish on them and they are all gorgeous colours.
Thank you so much!
Great swatches! I’m liking the colors. I have only one Pure Ice, Heart Breaker, which is a topper, but I like it and use it a lot.
Nice swatches! I don’t really buy any mainstream brands anymore.
I know!! Me nether but I really liked these
I was so intrigued when you posted some sneak peeks in PAA and now I feel I need every one!!!! I’m really loving this juicy matte finish!! I wonder how well they watermarble?